Why a Great Product Isn't Enough
It’s a story many entrepreneurs believe in: if you build a truly great product, customers will flock to you. But reality often tells a different tale. Take the case of Aqualisa, a UK-based shower manufacturer. They launched a product called Quartz, which was, by all accounts, brilliant. It solved a persistent problem by keeping shower water at the perfect temperature, earning rave reviews from both plumbers and homeowners. Yet, despite having a fantastic product that met a real need, sales just wouldn't climb.
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