Clay.com Review: Is the AI Data Enrichment Worth the High Price?
The B2B data market is split into two paradigms. The first is the static database model. You pay ZoomInfo or Apollo for access to a fixed dataset of 200 million contacts. The second is the live enrichment model. You pay Clay to execute real-time API calls against 50+ providers whenever you need a specific data point. The price difference is extreme. Apollo costs $49 per user per month. Clay starts at $149 per month and scales to $800+ once you burn through API credits. This review determines if the 3x-16x price premium is justified by technical capability or if Clay is merely an overpriced spreadsheet with AI branding.
Review