Instantly.ai vs. Lavender vs. Apollo: The Cold Email Deliverability Benchmark 2026
Cold email died in 2024. Not because outreach stopped working, but because Google and Yahoo changed the rules. The sender guidelines published in February 2024 established a binary outcome for B2B outreach: stay under the spam threshold or lose your domain. Every cold email platform now operates in this environment, but most companies still optimize for the wrong metrics.
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