AI Just Stole My Job (And I'm Not Even Mad About It)

Three months ago, I watched an AI system create a better ad campaign in 15 minutes than my team could produce in two weeks. That's when I knew everything had changed. Not "will change" or "might change"—had already changed.

The Day AI Became My Boss

I was sitting in a client meeting, feeling pretty good about the campaign we'd been working on for three weeks. Then someone mentioned they'd run a quick test using Meta's new AI tools. In twenty minutes, their system had generated something that outperformed our entire strategy. The click-through rate was 40% higher. The conversion rate? Don't even get me started.

When AI Started Writing the Ads (And We Barely Noticed)

Here's what nobody saw coming: while we were all debating whether AI would replace copywriters, it quietly became the invisible hand behind nearly every ad you see. By June 2025, generative AI isn't just helping with advertising—it's running the show. And honestly? Most consumers have no idea.