Why AI Marketing in 2025 Feels Like the Wild West (And Why That's Actually Good News)

So here we are in June 2025, and honestly? The AI marketing landscape feels like everyone got handed superpowers but forgot to read the instruction manual. I've been tracking this space closely, and what strikes me most isn't the technology itself—it's how unevenly it's being deployed. While 51% of US marketers claim they're using generative AI and 54% of consumers are letting AI help with their purchasing decisions, the reality on the ground is way messier and way more interesting than those neat statistics suggest.