The AI Marketing Reality Check Nobody's Talking About
You know what's driving me crazy about all the AI marketing coverage lately? Everyone's either treating it like the second coming or completely dismissing it as hype. Meanwhile, I'm sitting here watching 51% of US marketers already deep in the AI game, with another 22% jumping in soon, and 54% of consumers letting AI help them decide what to buy. The truth is messier and more interesting than either camp wants to admit. Some brands are absolutely killing it with generative AI, others are burning money on shiny tools they don't understand, and most are somewhere in between—figuring it out as they go.
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