Is SEO Dead? Discover AI GEO Tactics That Still Drive Visitors
The question circulating through every digital marketing conference, boardroom, and SEO Slack channel in 2025 is no longer hypothetical: Is traditional search engine optimization dead? The evidence is mounting. Publishers tracking their organic analytics are witnessing systematic traffic erosion that defies conventional explanations—no algorithm penalty, no competitive displacement, no seasonal variance. The culprit is structural: AI-mediated search through Google AI Overviews, Perplexity AI, and ChatGPT Search has fundamentally transformed how users discover and consume information. The traditional SEO playbook, built on the assumption that ranking in positions one through three guarantees predictable traffic, is operationally obsolete for a rapidly expanding universe of queries.
