The Content Automation Gold Rush Is Missing the Point

Everyone's obsessing over AI that writes like humans, but I've spent the last six months watching companies burn through budgets chasing perfect automation. The ones actually winning? They've cracked a code that has nothing to do with finding the "perfect" AI tool.

Content Automation in 2025: The Good, The Bad, and The Surprisingly Human

Let's cut through the AI hype for a second. Everyone's talking about how machines are taking over content creation, but after spending the better part of this year actually using these tools – not just reading about them – I've got some thoughts that might surprise you.